CEO of World Federation of Advertisers
“Nameles appears to be exactly the sort of solution that WFA and our members were calling for in our ad fraud compendium. We should be encouraging the emergence of open source solutions which unify our industry through combatting a common enemy. We would encourage DSPs and our other industry partners to investigate this opportunity with a view to leveraging it in complement to existing tools designed to combat ad fraud.”
Ad Fraud Consultant
“It is great to see scientists’ eyes on this interminable digital ad fraud problem. Their data science acumen and insight are now packaged in an open source invalid traffic verification solution for everyone to use. For those advertisers who have already taken care of the obvious fraud, this “big data” solution is the logical next step”. It hits bots where it hurts – entropy.