by admin | Dec 30, 2016 | Uncategorized
Invalid traffic (ad fraud) have not been discussed in the context of vendor profitability before. To do this, we have created a Net Present Value (NPV) framework that allows straightforward modeling of economic impact from Invalid Traffic filtering with outputs such...
by admin | Dec 28, 2016 | Uncategorized
For the past 16 months we have worked on analyzing daily ad exchange bid logs with the goal of creating a “signals intelligence” scoring mechanism that could handle 200 billion bid events in a 24 hour cycle with minimal system requirements. Today we are able to...
